An unoptimised Shopify store is costing you sales
Speed, conversion, the details that move revenue: most stores leave money on the table in all of them. I find what's costing you and keep optimising it, week after week.
An unoptimised store loses ground every week
Maybe it's an agency queue, a stretched in-house dev, a freelancer who's gone quiet, or simply no one to do it. Whoever's responsible, the store isn't being optimised, so the numbers that matter, conversion, AOV, speed, slide a little further every week you wait.
Conversion rate
2.1%
Average order value
£60
Left unoptimised, the numbers slip.
- The store never improves
- Conversion and AOV slip
- Speed, features and bugs ignored
- Money left on the table
Conversion rate
2.1%
Average order value
£60
Optimised every week. The numbers climb.
- The store improves every week
- Conversion and AOV climb
- Speed, features and bugs handled
- That money back in your pocket
Why I'm different
I combine the speed of AI development with the quality and taste of a senior developer.
Time to ship a routine request
Same request. Mine's already live.
My speed
I’ve built my own AI tooling that handles the routine build work in parallel, so things that sit in an agency queue for weeks ship from me in hours.
My judgement
I make every architectural and technical call and review every line before it goes live. Speed without the agency mistakes.
+ lazy-load below-the-fold gallery
+ defer non-critical scripts
- render-blocking app embed
Approved by Rob, before it ships
What I’ll build for you
Everything an exceptional Shopify store needs, handled directly by one accountable senior developer.
Speed & Core Web Vitals
Slash LCP, CLS and INP, kill the bloat and lazy-load what matters: a store that loads in under a second and feels instant.
Custom sections & landing pages
Conversion-focused, fully editable in the theme editor, built pixel-perfect to your brand.
Conversion rate optimisation
PDP, cart and checkout improvements driven by what actually lifts AOV and CVR, not guesswork.
App & integration work
Subscriptions, bundles, reviews and loyalty, wired in properly, not bolted on.
Ongoing maintenance
Bug fixes, A/B tests and continuous improvements so the store never goes stale.
Requests get started immediately, not a day later
You get access to a custom tool that starts on your tickets immediately, before passing them to me for code review and approval.
Drag a card to In progress to see it build
Speed up the product page
Custom landing-page section
Sticky mobile add-to-cart
Rebuild the collection page
Add subscriptions to the PDP
Fix the Safari cart bug
Custom checkout extensions
Wire up Klaviyo flows
A/B test the hero banner
This all sounds great, but who are you?
I’m Rob, a senior Shopify developer. I grew tired of watching great stores lose revenue to fixes that nobody ever got to, so I built a faster way to work: just me, amplified by my own AI tooling, optimising the store continuously so the numbers keep climbing.
You work directly with me. No account managers, no juniors touching your theme, no backlog of changes gathering dust.
All I care about is making your store run like a Rolls-Royce: sub-second loads, a buttery-smooth feel on every device, and watching your revenue grow.
If that sounds like the partner your store has been missing, let’s chat.
Some common questions
As little as possible. I'll give you a login for the custom tool, connect it to your store and git repo and you can start adding requests to your board immediately.
No. As much as I love AI, I've worked with it for years and know the mistakes it makes. I steer it like a senior developer would orchestrate a team of juniors. This gives you the best of both worlds: the speed of AI and the quality of a senior developer.
A store that loads fast, runs smoothly and leaves your customers with a feeling of quality that extends to your brand image and bottom line.
I embrace challenges. Anything that is possible in your Shopify theme is within scope.
I currently don't offer complex custom apps. Simple apps that run a script to make your life easier are within scope but larger builds like a filtering app are not.
No, I just do Shopify native.
Most requests (sections, speed fixes, content and layout changes) ship within a day or two. A large code cleanup could take a week depending on the store codebase, but this is rare.
As many as you want. I will prioritise the requests based on your goals and the impact they will have on your store. Expect to get through more tickets than you are used to.
Yes. I work directly in your theme, your repo, your Shopify store, your conventions. Every change is delivered on a private preview link for your approval before it touches the live store.
No. Every change is delivered on a private preview link for your approval before it touches the live store. The only exception is if you're happy for me to push simple changes, like bug fixes or small styling changes, to take more off your plate.
Month to month. Cancel any time midway through the month and you won't be charged for the next one.
Simple pricing
One plan. Everything included. No surprises.
Growth Partner
One senior developer, dedicated to making your store faster, slicker and higher-converting every week.
Every request handled personally by Rob.
Month to month, cancel anytime ·
What you get
Unlimited requests, executed quickly
Add as much as you want to your board. I work through it continuously, a couple of priorities at a time.
Speed & Core Web Vitals
LCP, CLS and INP tuned until the store loads in under a second and feels instant.
Conversion optimisation
PDP, cart and checkout refined around what actually lifts AOV and CVR.
Plus
- Custom tooling that starts on your tickets immediately
- Senior developer handling every request
- Custom sections and integrations
Ready to see what's possible?
Book a 15-minute call so we can check if we're a fit. I currently have 2 spots open and would love to help your store grow.