I help Shopify brands make more money
Through a focus on site speed, A/B testing and UX improvements to maximise conversion rates and average order value
Shoppers judge books by their covers
If your store feels cheap, slow or dated, people assume your products are too.
Conversion rate
0%
Average order value
0%
A store that feels cheap. The numbers slip.
- The store feels slow and dated
- Shoppers don't trust it
- They leave before they buy
- Revenue leaks every week
Conversion rate
0%
Average order value
0%
A store that feels premium. The numbers climb.
- The store feels fast and premium
- Shoppers instantly trust it
- More of them reach checkout
- That revenue stays with you
I focus on three areas to grow your store
Each of them individually has the potential to grow your store.
The combination of all of them can be exceptional.
Make your store feel premium
No one wants to spend their afternoon waiting for your product gallery to load.
See howAn analytical approach
Test the obvious and not so obvious things that find you thousands more sales per month.
See howThe clear wins
Bug fixes, new features and swapping off brand app widgets for branded native versions.
See howMake your store feel premium
Most shoppers abandon a store that takes more than three seconds to load. I get yours under one: Core Web Vitals tuned to the green, the bloat stripped out, every page painting instantly. Fast feels premium, and it keeps customers moving toward checkout instead of bouncing.
- Sub-second loads on mobile
- LCP, INP and CLS all in the green
- Bloat and render-blockers stripped out
Mobile load time
of mobile visits are abandoned when a page takes over 3 seconds to load
in retail conversion for every 0.1s faster on mobile
Deloitte, “Milliseconds Make Millions”
in conversions for every 1 second Walmart cut from load time
Walmart
in conversions from a single 100ms delay
Akamai
An analytical approach
Opinions don't lift conversion, evidence does. I run A/B tests on the things that move money, your product page, cart and checkout, ship the winners and bin the rest. Your conversion rate and AOV climb on what's proven, not what's guessed.
- Tests where it counts: PDP, cart, checkout
- Winners shipped, losers dropped
- Conversion and AOV trending up
↑ 38% more checkouts
98% confidence12,480 sessions tested · statistically significant
Recent tests
The clear wins
A great store is never finished. I squash bugs before your customers ever hit them, ship new features and integrations continuously, and replace bloated third-party apps with lean native code that's faster, cleaner and fully yours.
- Bugs fixed before they cost you sales
- New features and integrations, always shipping
- Costly apps replaced with native code
This all sounds great, but who are you?
I'm Robert, a senior Shopify developer based in London
I've carried out site speed optimisations, A/B tests and UX improvements for brands across a range of industries across the past 7 years
The feeling of a successful A/B test or speed optimisation that transforms your business' bottom line is why I love doing what I do
If your store isn't putting out the best impression of your brand or underperforming, I'd love you to work with you to fix it
Some common questions
Everything that moves your conversion rate and average order value: site speed, A/B testing and UX improvements across your product page, cart and checkout. I optimise the whole store to turn more of the traffic you already have into revenue.
By revenue impact. I prioritise the changes and tests most likely to move money, focused on the pages where buying decisions happen. Evidence decides what ships, not opinions.
Conversion rate and AOV, measured directly. A/B tests report the uplift and whether it's statistically significant, so winners ship on proof and losers get dropped. Speed is measured on Core Web Vitals.
Sub-second loads on mobile, with LCP, INP and CLS all in the green. I strip out the bloat and render-blockers so every page paints instantly.
Enough to reach significance in a reasonable time. If your store is lower-traffic, I lean on speed and proven UX improvements rather than slow tests, so you gain either way.
Then we lean into the other two levers: A/B testing and UX. Speed is one of three ways I grow your revenue, not the whole job.
Yes. I work directly in your theme, your repo, your Shopify store, your conventions. Every change is delivered on a private preview link for your approval before it touches the live store.
No. Every change is delivered on a private preview link for your approval before it touches the live store. The only exception is if you're happy for me to push simple changes, like bug fixes or small styling tweaks, to take more off your plate.
No, I focus on Shopify native. It's where I get you the fastest, cleanest results without the overhead of a separate stack.
Month to month. Cancel any time midway through the month and you won't be charged for the next one.
Simple pricing
One plan. Everything included. No surprises.
CRO Partner
One senior CRO specialist, dedicated to turning more of your existing traffic into revenue, every week.
Every request handled personally by Robert.
Month to month, cancel anytime ·
What you get
Conversion optimisation
PDP, cart and checkout refined around what lifts AOV and CVR, backed by the data.
Continuous A/B testing
A steady pipeline of tests, shipped and measured, so every change is proven to move the numbers.
Speed & Core Web Vitals
LCP, CLS and INP tuned until the store loads in under a second, because slow pages cost sales.
Plus
- Custom tooling that starts on your tickets immediately
- Senior CRO specialist handling every request
- Custom sections and integrations
Ready to see what's possible?
Book a 15-minute call so we can check if we're a fit. I currently have 2 spots open and would love to help your store grow.